Twitch signs three-year deal to be the official E3 streaming partner

Twitch is moving to establish itself as the place to watch E3, after signing a three-year deal to be the gaming conference's official streaming partner. The deal with the Entertainment Software Association means official conference streams will be broadcast through Twitch, while convention attendees will see Twitch feeds on monitors placed around the hallways - whether anyone will be able to see them above the teeming masses is another matter.

It's been a busy old time of late at Twitch HQ, what with gameplay streaming coming to Xbox One this month, the madness of Twitch Plays Pokemon, and yesterday's news of iOS and Android streaming. Hopefully the Twitch team will have enough left in the tank for June 10-12, when this year's E3 parade of presentations, announcements, and awkward, awkward hosting returns to the LA Convention Center.
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Twitch Named Official Live Streaming Partner of
The Electronic Entertainment Expo (E3)

Twitch signs three year deal to globally broadcast the world's premier video game event


SAN FRANCISCO- March 6, 2014 - Twitch, the world's leading video platform and community for gamers, today announced it will be the official live streaming partner of Electronic Entertainment Expo (E3). The partnership with the tradeshow's owner, Entertainment Software Association (ESA), is a three year agreement beginning with E3 2014 that will heighten the global presence for the leading video game event.

E3 2014 takes place on June 10-12 at the Los Angeles Convention Center where Twitch will have a prominent booth in the South Hall. Twitch's E3 channel will be integrated into all parts of the convention's presence, including E3 Insider and E3Expo.com. In addition, the Twitch feed will be featured on monitors spread throughout the convention halls, as well as the lounges and press center.

"Live video has changed the video game industry in a fundamental way and transformed how gamers learn, communicate and share their passion for games," said Jonathan Simpson-Bint, chief revenue officer, Twitch. "Twitch looks forward to deepening consumers' E3 online experience with top E3 news, original interviews, and behind-the-scenes E3 footage."

E3 is the annual must-attend, three-day event where the video game industry unites to showcase and unveil the future of games. Because it brings together a passionate and targeted audience, Twitch and E3's online presence reaches millions of industry insiders before, during, and after the show.

"E3 is the leading computer and video game event in the world. It is known and respected as the launch pad for the latest in video game news," said Rich Taylor, senior vice president of communications and industry affairs at ESA. "We look forward to partnering with Twitch and extending E3's worldwide reach to billions of consumers."

This article was originally published on Joystiq.