That's the Japanese version of the handheld above - the promo photos Nintendo published focus more on Disney sitcom actress G. Hannelius (her stylings, not ours) than the system. We're guessing the only real difference is the logo that says World on the North American version rather than Castle - come up with your own "It's a Small World" gag here.
Update: Nintendo got in touch to let us know it's corrected its press release, which now states the Mickey Edition 3DS XL will only be available at Walmart, and not also at the Nintendo World Store as originally claimed. We've updated the post to reflect that.
Disney Magical World