"Just a few years ago when we put out a product, no matter how big, when we put out a hit we collected our money, we went onto the next," Zelnick said, addressing GTA Online's microtransaction-driven revenue model. "Now what we're finding is we're creating recurrent consumer spending and we have the gift that keeps on giving. I talked about that when we took over Take-Two six years ago. It's nice to see it coming true."
Grand Theft Auto 5 shipped 32.5 million units worldwide as of February, and earned over $1 billion in revenue during its three days at retail. Developer Rockstar Games continues to support GTA Online with frequent content updates, and a new job creation system is set to launch this Friday.