Strategically, Byng-Maddick says Future plans to "refocus and simplify," leveraging its ability to "attract large communities of highly engaged customers who want to buy things." Byng-Maddick's new plan seems to be at odds with former CEO Mark Wood's plan to transition Future to digital publishing. Attempting to move to digital "diluted [Future's] focus and distracted our talent," she said.
Future currently owns dozens of brands across nine different categories, ranging from cars to tech, music, sports and, of course, video games. Exactly how these brands will be affected remains to be seen, as the number of redundancies will be decided after a 45-day consulting process.