Because WildStar was mentioned in the post as a game that's doing marketing right, Carbine's Jeremy Gaffney jumped into the thread to offer his own opinion. "Elder Scrolls is redonculously huge as a franchise," the WildStar Exec Producer offers. "Skyrim sold, what, 16 million copies? So everyone knows about it in advance - check out the Facebook, TESO has literally 10x the likes. So Zen can be much more broad in their marketing."
Gaffney goes on to explain quite candidly the marketing strategy for WildStar and how his studio is probably spending way less than ZeniMax did on ESO. He makes sure to give plenty of kudos to ZeniMax for what it's done so far with ESO. Check out the whole thread for more from the fans of both games. Spoiler alert: It's actually a friendly Reddit thread.