In my post-Apple-WWDC-keynote haze, I did what I usually do after a big Apple event: I read anything and everything I could regarding the event. Analysis, rundowns, roundups, and galleries are all fair game, and to my surprise the general consensus -- even from the notoriously pessimistic Wall Street crowd -- was extremely positive.
This was surprising to me not because I think the announcements were disappointing, but simply because without a handful of new physical products to show off, Apple's events are usually met with plenty of ignorant eye-rolling. I went from glowing analysis to glowing analysis thinking somehow things had changed... and then I stumbled upon this piece by Computerworld's Preston Gralla, and I knew everything was once again in balance.
The following are quotes from Gralla's "WWDC shows it's Microsoft, not Apple, who's got the mojo":
And [sic] has been usual in recent years, Apple's announcements were not particularly ground-breaking. It's just one more example of why Microsoft -- yes Microsoft -- has got the mojo these days, and Apple is looking old and stale.
There's certainly nothing earth-shattering.
Without Steve Jobs, Apple is turning into just another technology company.
If you want to look for startling moves these days, you have to look to Microsoft.
Well, beyond today's garden-variety announcements, it's buying Beats Music for $3 billion. Analysts are mixed whether the move is a good one, but that's almost beside the point.
It should have owned streaming music, and not be playing catch-up. Instead, it's spending $3 billion to buy its way in.
Will the trend of a resurgent Microsoft and a static Apple continue? There's no way to know. But right now, Microsoft's got the mojo, and Apple doesn't.