We first played with the MYBELL, a customizable digital horn for your bike, several months ago at Engadget Expand NY. Now, the device has hit Kickstarter, and it's packing a new housing that makes the device both sleeker and stronger. The team behind the gadget, led by founder Peter Pottier, has also increased power efficiency. As before, though, MYBELL's all about biker safety, with a horn that can blast your choice of audio at more than 105 decibels. Its array of programmable LEDs is strong as well, letting you set your own pulse patterns to announce your presence at night.
Ditching the block-color design was definitely a good call on the MYBELL team's part -- the streamlined body looks more professional, and you'll have your choice of black, blue and red, among other yet-to-be-decided options. Not that looks are the main draw here; the horn straps on to nearly all bikes or Scooters, allowing cyclists the world over to get the attention of drivers and pedestrians. Day On mode lets you trigger a sound with one or two taps (depending on which sound file you'd like to play), while the Night On option will activate the LEDs as well. Especially in a city like New York, where the MYBELL team is based, a little extra safety never hurts. Those interested can click the source link for more info-- a $99 pledge will get you an advance unit, while a donation of $119 earns you a bike horn in one of a few crowd-sourced color options.