"In the collaboration that was announced with the FIA, my objective now is to really revitalize and reconstruct motorsports," Yamauchi wrote. "That's also the dream of the FIA chairman and so that's the goals that we're working toward."
"The last message in the FIA press conference was that this is for the expansion and prosperity of motorsports for the next 100 years. That's exactly it - I've always wanted motorsports to become as popular as football or soccer and my feelings haven't changed regarding that."
For those unaware, the Fédération Internationale de l'Automobile is a non-profit that governs a massive number of motorsport events around the world. It represents 213 organizations in 125 countries, and is widely seen as the world authority in racing high-tech, exotic vehicles. Obviously it would behoove the FIA to raise interest in motorsport, which ties right into Yamauchi's stated goals to push the sport to new heights of popularity via his development team's fan-favorite racing simulation.
Gran Turismo 6 (12/2/13)