Apple's recent hires in wearable tech have largely taken place outside the watch industry, which is slightly odd for a company rumored to be making a watch of its own. However, it just addressed that discrepancy in style -- LVMH's watch division has confirmed that Apple has snagged Patrick Pruniaux, TAG Heuer's sales and retail VP, as part of a broader campaign to poach talent from watchmakers. We've reached out to Apple to learn more about its plans, but LVMH group head Jean-Claude Biver tells CNBC that Pruniaux will be working on the "iWatch." Clearly, the team in Cupertino wants someone who can market wristwear to a large audience.
Biver says he's relieved that Pruniaux is leaving for Apple, since the California firm isn't a "direct competitor" to LVMH's luxury-oriented TAG Heuer, Hublot and Zenith brands. While that's true, the move suggests that Apple may creep on to their turf by marketing its future wearable more like a conventional watch than a phone accessory. If so, that's a sharp break from the approaches we've seen so far -- even the relatively stylish Moto 360 and Pebble Steel are more often pitched to tech-savvy types than the fashion-conscious.
[Image credit: Andreas Knudsen, Flickr]
- Key specs
- Form factor Other
- Operating system Other
- Screen size 1.32 inches
- Storage type Internal storage
- Maximum battery life Up to 18 hours
- Dimensions 1.52 x 1.31 x 0.41 in
- Weight 1.41 oz
- Released 2015-04-24