World of Warcraft has been under the microscope several times in the last few years for an imbalance of gender representation.
When WoW player Starcunning wrote an open letter to Blizzard president Mike Morhaime that questioned the studio's treatment of its female players, including then-CCO Rob Pardo's statement that diversity isn't something that Blizzard is actively trying to do, she probably didn't expect a real response. Interestingly enough, Morhaime did respond with some real promise about making diversity a priority for the team.
"We are very conscious of the issues you raise and are discussing them more than ever, at every level of the company, in an effort to make sure our games and stories are as epic and inclusive as possible," Morhaime promised. "Blizzard's employees form a broad and diverse group that cares deeply about the experiences we are creating for our players. And we know that actions speak louder than words, so we are challenging ourselves to draw from more diverse voices within and outside of the company and create more diverse heroes and content."