For most of the interview, however, Hartsman discussed the positioning of business models in a changing market. If you've ever wondered why MMOs keep launching with a subscription model in this F2P era, Hartsman has a notion: "There are two reasons why companies can't do it from the outset. Number one is that the larger the company, the more public, the more they have to aim for predictable revenue, and there's not a lot of information sharing on free-to-play on the PC and console markets. The other big challenge is the technology it takes to do sales effectively in a free-to-play game -– there's a lot more that goes on behind the scenes than a lot of people would think, where an initial purchase plus subscription model doesn't take nearly so complex a model to drive sales."
Oculus VR Rift (development kit)