Ultima Forever will sunset August 29th

Ultima Forever is unfortunately not so forever after all: EA/Mythic has just announced that its Ultima-flavored mobile MMO will be shutting down on August 29th. Forever.
Strangers, Seekers and Avatars all,

While the past year has certainly been quite the adventure – in Britannia and beyond! – that adventure is now drawing to a close, as the time has come for us to say goodbye. As of Aug 29th 2014 (11:00 AM EDT), Ultima Forever will be shutting down its online services, and will no longer be available to play.

This was a very difficult decision for us to make. We've seen the game through ups and downs, and hope that you've enjoyed playing it every bit as much as we had making it! Through it all, it's been players like you who've made it all worthwhile.
The team says that during this final month of operation, it will boost rewards and drops, halt equipment decay, and cease selling premium currency.
This article was originally published on Massively.