Developers across the UK are donning their Union Jack dresses and piling up on their tea stocks, now that they claim the long-campaigned for "culturally British" tax breaks
. We jest of course, but as of this week, qualifying studios are able to claim up to 25 percent on 80 percent of their production costs, a huge change that trade association TIGA believes will lead to £188 million
(around $312 million) in additional investment into the national games industry over the next five years.
The still bizarre fulcrum in all this is the Cultural Test
itself, which was a sticking point for the European Commission who sees it as vital to the aid. As the EU Commission put it in March
, "the proposed cultural test ensures that the aid supports only games with cultural content without leading to undue distortions of competition."