Citibank's Deborah Hopkins talks to Bloomberg about Apple Pay partnership
Citibank's chief innovation officer Deborah Hopkins recently sat down with Bloomberg TV's Emily Chang to discuss Citi's investment in mobile payment options like Square and Apple Pay. The Apple Pay portion of the interview begins at 1:54 seconds in the video below, but even the previous sections touch on what makes Apple Pay so important.
The company's goal in supporting these services is to make mobile payments a ubiquitous part of everyday life. Apple Pay excels in this normalization of mobile payments by giving users the security of a unique identifier number for transactions rather than giving someone their bank account or debit card number. For a company like Citi that has made broad investments in various aspects of the mobile payment landscape, the confidence built in consumers who use Apple Pay could also translate into confidence in similar, but different, services such as Square.
You can watch the interview below.
