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At CES, plenty of companies want to put a Fitbit on your furbabies

The catfight for your dollars has begun.

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The animal wearable device market isn't going anywhere thanks to the popularity of products like Whistle. Because we're both animal lovers, editor-in-chief Michael Gorman and I hit the show floor to search for the next big furbaby gadget.

Whether you believe tech for animals is silly or not, the data collected by trackers and other items is likely to help pet owners learn more about their cat or dog, ultimately leading to healthier and longer lives. And for that, we say pass the bluetooth-connected bowtie.

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