NextVR and Live Nation team up to stream 'hundreds' of concerts
The first one will happen this summer.
NextVR has already brought many important firsts when it comes to live VR broadcasting, so after golf, NASCAR, political debates and basketball, it's targeting live music. The company is teaming up with concert promoter Live Nation to stream "hundreds" of performances in virtual reality to fans worldwide. To increase the you-are-there feeling that makes VR broadcasts unique, it's planning "optimized" 3D audio to go along with the views from the front row, on-stage and backstage.
A short Coldplay clip was part of the company's initial demo reel on NextVR's app, and concerts felt like a natural fit for what it's trying to do. At its best, it can bring everything we love about concert going and provide a special view of artists at work -- all without getting shoved by fellow fans or charged exorbitant service fees for tickets.
The concert broadcast schedule is still TBA, but the first live event will take place this summer, available in NextVR's free app for the Gear VR headset (support for additional VR platforms is also coming soon, but not yet announced). Live Nation says it's the "largest producer" of live music concerts with over 25,000 events a year, so there's plenty to choose from and it promises a "regular supply of world-class music shows." Top tours currently listed on its website include everything from Beyoncé: The Formation World Tour or Drake Summer Sixteen to Steely Dan with Steve Winwood or or Journey and the Doobie Brothers -- hopefully we find out the schedule soon so I can make a decision on these Selena Gomez tickets.
