Ross Rubin

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Each week Ross Rubin contributes Switched On, a column about consumer technology. In April, Evernote CEO Phil Libin announced his company was getting into the hardware business -- gradually, at fir...

November 24th 2013 at 4:28pm 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. It is difficult enough to turn around one niche product category and make it successful, as Apple did with the iPad...

November 21st 2013 at 2:32pm 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. In a Microsoft strategy that embraces contradiction -- licensing software while trying to build its own devices --...

November 4th 2013 at 6:36pm 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. This week marks the ninth anniversary of the column. A decade ago this month, and a year before the debut of Switch...

October 27th 2013 at 5:30pm 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. A general love of the new notwithstanding, it has always been a bit odd that new flagship phones from Apple have dr...

October 13th 2013 at 5:30pm 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. For the past few years, the media has met iPhone introductions with skepticism that precedes great sales success. T...

September 29th 2013 at 5:30pm 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. On September 2, Microsoft announced that it would pay $7.2 billion for Nokia's handset business, including its smar...

September 22nd 2013 at 5:30pm 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. Motorola's return to the smartphone market after a year ensconced in Googliness raised many questions about how the...

September 15th 2013 at 5:30pm 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. Casting aside such permutations as the DSi and the DSi XL, it makes ordinal sense for the Nintendo 3DS to have foll...

September 8th 2013 at 5:30pm 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. Last week's Switched On discussed the initial confusion and rough ride for Windows RT, which became a dealbreaker f...

August 25th 2013 at 5:30pm 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. Today's hottest and best-selling tablets and smartphones have one thing in common: they are powered by ARM processo...

August 18th 2013 at 6:00pm 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. Sold out for weeks after its launch, everyone seems to be in love with the Chromecast -- the ultra-cheap, ultra-sma...

August 11th 2013 at 5:30pm 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. In that human-behavior lab known as the New York City subway, a vacationing family recently sought to get in a grou...

August 4th 2013 at 6:03pm 0 Comments