Ross Rubin

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General: Conan! What is best in life? Conan: To crush your enemies, see them driven before you, and to hear the lamentation of their women. --Conan the Barbarian, 1982 A key reason for Apple's succ...

December 5th 2013 at 1:00pm 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. Much like George Orwell's classic 1984, wars continue in the technology industry without seeming regard for who the...

December 4th 2013 at 6:00pm 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. In April, Evernote CEO Phil Libin announced his company was getting into the hardware business -- gradually, at fir...

November 24th 2013 at 4:28pm 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. It is difficult enough to turn around one niche product category and make it successful, as Apple did with the iPad...

November 21st 2013 at 2:32pm 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. In a Microsoft strategy that embraces contradiction -- licensing software while trying to build its own devices --...

November 4th 2013 at 6:36pm 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. This week marks the ninth anniversary of the column. A decade ago this month, and a year before the debut of Switch...

October 27th 2013 at 5:30pm 0 Comments
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Is technology made to serve consumers, companies or causes? When Apple introduced the Macintosh, it famously invoked Orwell's vision of 1984 to promote how its little beige box would stand in the wa...

October 15th 2013 at 2:00pm 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. A general love of the new notwithstanding, it has always been a bit odd that new flagship phones from Apple have dr...

October 13th 2013 at 5:30pm 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. For the past few years, the media has met iPhone introductions with skepticism that precedes great sales success. T...

September 29th 2013 at 5:30pm 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. On September 2, Microsoft announced that it would pay $7.2 billion for Nokia's handset business, including its smar...

September 22nd 2013 at 5:30pm 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. Motorola's return to the smartphone market after a year ensconced in Googliness raised many questions about how the...

September 15th 2013 at 5:30pm 0 Comments