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Like other public companies, Apple is judged by financial analysts on its ability to maintain and improve unit volumes and revenues, market share and margins. But since it would be difficult for App...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. Last week's Switched On discussed the initial confusion and rough ride for Windows RT, which became a dealbreaker f...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. Today's hottest and best-selling tablets and smartphones have one thing in common: they are powered by ARM processo...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. In that human-behavior lab known as the New York City subway, a vacationing family recently sought to get in a grou...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. At the launch of the BlackBerry Z10 and Q10 -- the first hardware devices to run on the long-awaited BlackBerry 10 ...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. Connor "Con" Sumer looked up at the beast that stalked him ever since flat-panel TV sales began to flatten out. "St...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. The recent announcement by Barnes & Noble that it would discontinue its Nook tablets marked the exit of what on...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. The PlayStation 4's is upgradeable; the Xbox One's is not. For at least the second consecutive generation (the thir...

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