http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/ Engadget Comments for Kodak unveils new logo http://www.engadget.com/media/feedlogo.gif http://www.engadget.com en-us Copyright 2010 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/Jan 7th 2006 7:44AMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/Jan 7th 2006 7:48AMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/Jan 7th 2006 7:50AMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/Jan 7th 2006 8:18AMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/


Take the word Kodak out of the old version and anyone who has a vague interest in photography or imaging would still be able to tell you what company's product they were looking at. Now you will be forced to read the word Kodak before being able to identify with the company.



I would really love to hear the marketing spin on such a backwards step for the company's branding and identity.]]>Jan 7th 2006 8:29AMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/Jan 7th 2006 8:39AMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/


In my hometown, Kodak's chemical plant was the largest employer in the region. I worked there while in college.



Old logo- better.]]>Jan 7th 2006 8:48AMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/Jan 7th 2006 8:49AMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/Jan 7th 2006 8:51AMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/Jan 7th 2006 8:52AMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/


Their next move: Selling rebranded iPods at a loss.



Three SELL signals that are always right:



1) They throw away a great logo, and/or

2) They move their headquarters out of the dumpy, low-slung industrial park they thrived in and build a corporate Taj Majal, and/or

3) They build that Taj Majal in sunny La Jolla near the CEO's new friends and favorite golf courses, even though the factory's in Iowa.]]>Jan 7th 2006 9:01AMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/


1. The word Kodak with two lines struck above and below is NOT a logo. It is unrecognizable, and also looks bad. The previous logo was easily recognizable, and only needed to be slightly futher stylized to be refreshed.



2. The font used in this logo is ridiculous. From this terrible new logo, I gather that they are going for a classic / reputable image by using an old styled font. However, companies in the past used new modern looking fonts to keep their logo looking fresh as time passed. This new logo kodak has made just makes them all ridiculous. You can bet that the next time you see a set of parallel lines, you will NOT think of kodak.]]>Jan 7th 2006 9:10AMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/
]]>Jan 7th 2006 9:15AMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/Jan 7th 2006 9:15AMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/


Just like Intel WTF is the difference--It's just a Logo.



Companies change. Things need to be updated. When Kodak first started, yes--all they made were cameras and film for cameras. But now they are branching out into a bunch of new areas, and it's time for a 'face lift'.



I think the new logo looks better. It's less of a square, so it'll take up less space on their products. Not only that, it's not a solid freaking burnt-orange and red--allowing them to put their logo on colors other than that and not have it look hideous.



And it's the same thing with Intel. Back when they came up with the whole "Intel Inside" yea, that was their gig. They made CPU's, and that's what they were known for. Now they make hundreds of products, most of which don't actually go inside anything at all. They are a standalone external product.



Not to mention that hasn't actually been on a sticker of their processors in a VERY long time... I remember the Pentium that would come with two stickers: A red and a blue "Intel Inside" sticker... Now that just doesn't make sense anymore. People know what a P4 is. They don't need to be told its inside anymore.



Same with the AT&T/SBC/Etc logo... (although, i am wondering why all the companies are changing them at the same time.) It's still the same. Now it's just sorta clear with the lines going in a spiral. It still looks like a globe, and that's ok. Because when have you seen that logo on anything other than their trucks?



In closing, you can't make them change their logo and b***hing about it won't help. Just keep your old Kodak camera, Pentium II, and AT&T branded phone... and sell them to a collector in 50 years--when they change their logo again.]]>Jan 7th 2006 9:17AMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/Jan 7th 2006 9:28AMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/


---



Because it's a square. The company name should be a horizontal rectangular shape. Having a fat square with the tiny words Kodak in there.. is just useless.. you can't use it on letterhead you can't advertise properly with it.. there's a lot of things wrong w it.. it should have been changed a LOOONG time ago



look at the old logo.. the actual word.. the font is nothing memorable.. it's like.. Helvetica Bold or sth.. who knows..They wanted to drop the big fat K thing.. and still be unique so they had to go get an interesting font..]]>Jan 7th 2006 9:44AMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/


'nuff said]]>Jan 7th 2006 10:23AMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/


This isn't an example of a logo attached to a brand that has a history of failing or leting down consumers, this is one of the most recognizable logo/color combos in advertising.



I agree with previous posters, this is a grasping at straws to fix what's wrong issue.]]>Jan 7th 2006 10:47AMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/


No, it's actually quite boring, looks like a "logo design 101" first attempt. They could have done a much better job. The old logo has a much stronger identity which could have been integrated into a new design.



Note that the "cool kid" Motorola still has their original flying "M" logo!]]>Jan 7th 2006 11:06AMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/


Instead of making more consumer based P & S cameras that are decent, why not try remembering what the company used to be about...the Pro. Where is my DSLR? I know you used to make them and that they took either Canon or Nikon lenses, but have since stopped. Why?



Please compete with Canon and Nikon. They have learned that DSLR's are the way to make a lot of money while focussing on a market that you have been neglecting for years.



I'm sure the Corporate weenies will never understand, but I just felt the need to vent...



Joe]]>Jan 7th 2006 11:21AMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/Feb 22nd 2007 5:09PMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/Jan 7th 2006 12:38PMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/


Mat]]>Jan 7th 2006 2:08PMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/Jan 7th 2006 4:22PMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/Jan 7th 2006 5:50PMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/Jan 7th 2006 10:41PMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/
http://www.kodak.com isn't using this new identity yet.]]>Jan 7th 2006 11:04PMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/


Either they get rid of the lines, or add two additional lines to create a box and fill it with the yellow. They can even do a play off their 'classic' logo using the yellow box... maybe have remnants of the original red "K" shape (but this time in yellow).



Whatever, do something with those lines... then it will look "cool" but a "retro-cool."]]>Jan 8th 2006 3:46PMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/Jan 8th 2006 4:13PMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/


Hate the new logo. Some things should never be changed. Even w/o the word Kodak in the old logo, most could id the company.

]]>Jan 8th 2006 10:49PMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/
I heard Apple Computer is changing their logo to a banana!]]>Jan 9th 2006 12:11AMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://guillemets.de/weblog/kodak-aus-alt-mach-neu.]]>Jan 9th 2006 4:42AMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/Jan 9th 2006 3:32PMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/


From a (logo-) designers point of view the new "logo" isn't a real logo really.It's just a word between 2 lines whereas the old logo had a *UNIQUE* symbol that was recognizable *without* the name.



What i would have done do freshen up the logo is get rid of the yellow square , keep the rest, maybe sharpen the "K"/camera a bit and also a different tone of red.The result would have been a fresh and more stylish (like the Apple logo) adaption of the old logo without changing it's uniqueness and strength. ]]>Jan 13th 2006 1:37PMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/


http://img447.imageshack.us/img447/4222/kodak19dv.gif



A rough sketch how an updated logo for Kodak could look the way i described above (time needed: 20 min)]]>Jan 13th 2006 2:15PMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/


http://img447.imageshack.us/img447/4222/kodak19dv.gif]]>Jan 13th 2006 2:20PMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/


http://img243.imageshack.us/img243/5213/kodak29ky.gif]]>Jan 13th 2006 2:29PMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/


I can’t understand the strategy. So the business is moving into challenging times with a quantum shift to digital photography. That shouldn’t mean that the business should throw out the proverbial ‘baby with the bathwater”.



The Kodak logo (the Red K shape) and logotype with it’s memorable lower case a, have huge value as a brand to consumers. As much potential value as for example the Mercedes star. I will bet my hat that you won’t see the star disappear when cars with electric engines start to replace those with petrol.

What’s even worse (in my opinion) is that the new “more forward thinking” and “sleeker” logo is such a weak replacement. The horizontal elements are irrelevant and the typography is SO poorly executed.



From experience I can imagine the design process that the agency went through, and this looks like one (of the no doubt countless) variations that should have been left in the studio on the day of presentation. If this is the best then I hate to imagine what the alternatives were. What a shame, and a terribly missed opportunity.



Kodak… it’s still not too late!]]>Jan 14th 2006 11:48AMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/Jan 16th 2006 3:52AMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/Jan 17th 2006 4:05PMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/
They'll come around to the old logo. And if they don't, too bad. Think I'll buy Fuji from now. If they have no respect for design and landed up in some sweaty design shop in Lupa Lupa land, to hell with them. C
]]>Jan 18th 2006 11:48AMhttp://www.engadget.com/2006/01/07/kodak-unveils-new-logo/http://www.engadget.com/2006/01/07/kodak-unveils-new-logo/A Kodak Employee :) ]]>Jan 22nd 2006 3:23PM