This is nothing new. My wife currently has both Janome and Brother embroidery machines and has also owned a Viking Rose.
Getting a digital picture into an embroidery-ready image is non-trivial - it requires a *LOT* of work by a somewhat competent artist. There are a lot (thousands) of downloadable designs though. The photo-to-stitch functionality has been around a while but it's pretty poor. If you've ever tried to print a raster picture on a vector plotter you'll begin to understand the level of complexity this requires.
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This is nothing new. My wife currently has both Janome and Brother embroidery machines and has also owned a Viking Rose.
Getting a digital picture into an embroidery-ready image is non-trivial - it requires a *LOT* of work by a somewhat competent artist. There are a lot (thousands) of downloadable designs though. The photo-to-stitch functionality has been around a while but it's pretty poor. If you've ever tried to print a raster picture on a vector plotter you'll begin to understand the level of complexity this requires.