"If they actually do go out of business, what happens to people that have an unlimited calling plan?" That's up to the bankruptcy court. You file for bankruptcy when you can't honor all your contracts; the court then decides which contracts get honored, and by how much. Remember when etoys went bankrupt and sold their customer list, which they had promised never to do? That promise was a contract, but the court decided that paying their debtors was more important than protecting people's privacy.
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"If they actually do go out of business, what happens to people that have an unlimited calling plan?" That's up to the bankruptcy court. You file for bankruptcy when you can't honor all your contracts; the court then decides which contracts get honored, and by how much. Remember when etoys went bankrupt and sold their customer list, which they had promised never to do? That promise was a contract, but the court decided that paying their debtors was more important than protecting people's privacy.