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divyanshu2bali

March 8th 2012 7:38 am

Do you think that the iPad 3 will get competition from the future Windows 8 Tablets?

The iPad 3rd Gen has definitely been introduced with a bang. Obviously, there is nothing that can compare to the iPad atleast today. But do you people think. that with the Windows' structure, capabilities and ecosystem, tablets from other companies would have faster processors, displays or cameras?

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17 replies
frankspin

The only place I can see WIndows 8 tablets creating competition is in the corporate environment. As it stands right now it's pretty hard to properly manage iPads as a form of work tablet in the way you can with Windows based laptops and desktops. Windows 8 tablets will allow corporate environments to provide their end user with a mobile tablet while still being able to control and manage the device.

I think they may give them a nice challenge in the consumer market but I think it's all going to come down to marketing. Much like the iPod people associate the word tablet with iPad so Microsoft and their OEM need to figure out a way to showcase Windows 8 as the selling piece. Also consider the fact if any of these OEM's are going to attempt to install their own touch service over Windows 8. Right now when you buy an HP or Acer tablet they come with touch optimized interface, it's still to be seen if they're going to do the same with Windows 8.
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jdmp10

I don't think initially it will get much direct competition from Win8 tablets. For one, Apple's userbase with the iPad is far higher then even Android has any chance of reaching anytime soon much less anyone else. Two, Win8 on a tablet is a far more versatile and task efficient platform then iOS or Android could ever be, one big reason being that they are not Windows and Windows, no matter how much Apple would love you to believe, has a larger userbase of any OS in the history of OS'es and that is something huge that Microsoft has going for them with a tablet that Apple and Google will never have.

With that said, if Win8 under the Metro UI on a tablet is 100% backwards compatible with older x86 32-Bit legacy apps and presenting them in a easy to use format or have a tablet be dockable and put into Desktop mode, this is a huge advantage and a step in the right direction to get people away from desktop's and traditional laptops and something neither Apple or Google can accomplish on their tablets.
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sajison

yup, my dream device would be something like a macbook air form factor that has a swivel screen so I can use it as tablet or a laptop based on what I need to do at the moment. When that comes out, I may just very well ditch my ipad. I just need the OS to work well in either mode and wont prevent me from doing my work.

I just want to be able use one device at work, unplug it from my docking station and then use it as a tablet when i am just consuming content.
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PaulHanssen

The issue with virtually all tablet competitors to the iPad is that they don't offer a single compelling reason to buy them over the iPad. The differentiation has not been there.

The only tablets that have had real success are the $99 HP Touchpad - which while loss making offered a serious value advantage over the iPad - and the Amazon Kindle Fire and B&N Nook - which are (much) lower priced content delivery devices if that's what you want.

To overcome the iPad, Microsoft & their partners will need offer a value proposition that's better than the iPad, and/or overcome the killer features on the new iPad which I see as:
- The 2048x1536 screen which is the #1 reason to buy the new iPad
- The iPad app ecosystem, or at least the top 200 apps for the iPad need to get Windows 8 versions

(I don't see media content as such a biggie given 3rd party apps like Amazon & Netflix but they will need a "Microsoft U")

I can imagine a killer Win8 tablet feature being that you can plug them into a regular keyboard-mouse-monitor dock and have a fully featured desktop computer. Since all versions of Windows will be using the same kernel, I believe Microsoft will have this is as a feature on some of their tablets (they'll also probably do it for Windows8 "superphones").
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ewj1

Definity, the upside to a win 8 tablet will be it's apps will run on a laptop/desktop and it will integrate with the enterprise. Right now, with the exceptions of cloud enterprise solutions, the iPad is not a secure enterprise item.
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joshuakeys

Yep, Windows will bring about some really nice changes in the lead up to Win8 release, they'll cover corporate company systems to consumer, they will get a massive share of the market.

My only question is which company is going to leverage Cloud, 4G, and single Desktop or interface across phone->Tablet->Laptop->Desktop all together, I think that's the key to winning the market.
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benvon

I do not think that providing the same interface across all form factors is the key, rather the key will be providing the same capabilities across all form factors. Squishing a desktop metaphor onto a phone just won't work... we saw that WinCE and the multitude of Windows-based "slate" computers that were going to be the Next Big Thing for ten years before the iPad came to market.

The key will be allowing me access to and the ability to work with my documents, spreadsheets, media, etc. in a form-factor appropriate interface with as many features as the device is capable of providing. For example, my workstation with it's 24-inch wide screen is excellent for working with my 16-tab 42-column spreadsheet, but working with that document on my phone with the same interface? No... But, having access to that document to be able to share it or print it or something similar is absolutely essential. Having this same document available on my XBox might be good too. I could use that interface to display the massive spreadsheet on my presentation screen, then play a round or two of Halo with the guys in the conference room down the hall.

Its about getting the work done, not necessarily how it gets done.
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beau

There's a lot of issues needs to tackle to get there, here's the two biggest to me:

1. Battery life. As a desktop OS Windows isn't tuned for low power the way iOS is. If a Win8 tablet has to be significantly thicker than an iPad to deliver 9-10 hours on a charge then it's not competitive.

2. All touch, all metro, all the time. If it requires you to use the traditional Windows desktop interface once a day then it's not competitive.
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Dawagner1

It Depends, but Probably Not
The short answer is that I do not think that there will be much competition, at least initially. The real question is whether or not Microsoft can put together a compelling reason for folks to buy Windows 8 based tablets. Basically, they would need to mimic or do better than Apple on hardware, price, content, performance, usability, and cloud services. In other words, provide a great user experience as good as or better than Apple. This is where Google has dramatically failed in the Android market and why Android based tablets mostly do poorly. However, Amazon has shown that Android can be moderately successful if you can provide a well defined user experience with limited functionality, and is willing to sell hardware at a loss.
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falleninsea

Yes and No. The iPad already has pretty big head start and large user base. Also Apple controls all parts of the design, manufacturing and marketing of the iPad. Apple controls all aspects of it to make sure "it just works". Microsoft controls the software and haas some hardware requirements and probably some design suggestions. but in the end its up to the PC manufacturers out there to to make the devices and market their device. I think by number alone Win 8 will surpass iOS because Win8 is going to be all on machines going forward that use Windows.

On the Tablet front i think Win 8 will be more of a competitor to Android device than to the iPad and thats mostly because iPad has such a huge head start. I do see Win 8 taking a very small portion of the Apple sales if a manufacture makes a device like the Transformer Prime at a really aggressive price point. But again i think this will hurt Android more than iOS.

I have not seen a WOA tablet yet so i am not sure how thats going to work or how attractive they will be able to make the price on those. with the iPad 2 dropping to 399 i think thats going to force the other tablet makes to be cheaper to be able to compete.

Also keep in mind that with Win 8 i think we are going to see a lot of touch enabled devices by end of year. things like laptops with touch screen and more attractive touch screen monitors so that people can truly take advantage of of the new WIn 8 interface.
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danhallock

Nobody knows, not even Apple or Microsoft. Each is giving it all they've got, and Windows 8 at launch will probably be a more credible competitor than Android (or BlackBerry) is today. Whether they'll get any traction is up to the masses.

Microsoft is certainly the underdog in this fight, but they've got a lot of resources to bring to bear on it.
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aungye91

The problem is that Windows has already been late for tablet market. Apple has already got millions of customers for iPad series. Apple app store has become larger and larger overtime and some great apps are exclusive for iPad. I don't think Apple won't hurt much by Windows 8 tablet because iPad is still the top of all other 100+ Android tablets.
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natemcintyre

My opinion right now is that there will not be any major competitor to the iPad due to the entrenched advantage Apple has when it comes to quality software. Windows 8 certainly won't be capable of changing that tide by itself, but based on how focused Microsoft seems to be at targeting Windows 8 for tablets I can't help but think that they are staging themselves up for a run at Apple. Ironically, this is the same thing sort of issue that Mac OS X has had when trying to compete with Windows. Microsoft Windows for desktop and laptops is still the supreme king when it comes to how much quality software is available for the platform, specifically when it comes to PC gaming.

Verdict: Microsoft is certainly trying to posture themselves to compete with the iPad, but won't be able to do so until they can deliver a better app ecosystem, and some massive hardware innovations above what Apple can offer. I honestly don't see that happening anytime soon though.
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drawkward

The nature of Windows development means that it's potentially possible to beat the iPad on hardware specs and price, but it's doubtful Windows tablets can overcome the gap in branding to become serious consumer threat in this generation. The biggest opportunity for Windows, in my opinion, is in terms of being seen as the productivity tablet of choice for corporations that have a prolific use-case for tablets but don't want to pay for more expensive iPads, risk the loss of productivity associated with iPads as toys, and/or be restricted to the constraints of iOS environment. Android, then, would seem the natural alternative unless Windows provides a comparable, more polished, more professional OS experience for productivity tablets (Android may be a little too "free range" for end-users or corporate IT departments).

So if you get corporations to start buying into Windows tablets AND they're actually good, then you create a user base who will want to buy them as consumer tech in the next generation.

This is assuming Windows 8 is a good tablet experience, I haven't had the pleasure.
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nezza

I like the look of Metro in Windows 8. But, given Apple's clout in sourcing at scale, what makes you think the iPad is more expensive than an equivalent Win Tablet? I think this may be the problem for Apple's competitors in tablet-land - Apple's traditional weakness - price - may very well be their strength in this market.
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drawkward

You could have said the same thing about the iPod and Microsoft's Zune HD. Nevertheless, the Zune HD undercut the equivalent iPod by 30% on price with matching or better hardware. I think you're also underestimating the scale of non-iPad table component production. Yes, Apple has a scale advantage on a 2048-by-1536 screen, but they're the only ones demanding one... if you go for a comparable panel, you're suddenly talking about something non-proprietary produced on a larger scale for a wider range of products. Those cost savings are how- for better or worse- we've gotten stuck with predominately widescreen aspect ratio screens.
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jdmp10

Microsoft is going to have a hard time keeping up with Apple on pricing not to mention battery life which is a key category and something no other tablet regardless of OS has yet been able to match thus far.

Microsoft would love to come out of the gate with a comparable tablet to the iPad but I think these first round of Windows 8 tablets are going to encounter issues of various kinds including comparably poor battery life and or sub-par performance and or high price being its the first generation.

Long story short, Microsoft has a long and hard road ahead of them and they know it will be a while before they are a minor threat to the iPad let alone a serious one. But unlike Google, Microsoft has shown they are very serious about tablets as the "Post PC" computing device, so much that Windows 8 has taken a complete 180 UI wise to accommodate them. This holiday season should be as interesting as we have seen in recent years.
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