I'vebeen involved with 3D photography since the 1980's starting with the Nimslo camera. This is by far the collest thing that has happened to 3D cameras in more than 20 years!
I publish a weekly newspaper on Maui called Mauitime. We're planning a special 3D edition next month. We purchased the Fuji 3D W1 for this project and so far we love it. A very cool and modern device that is easy to use and takes good pictures. We've added an external strobe flash (Canon HF-DC1) which improves many flash situations.
With Nintendo's 3DS announcement at last week's E3 Con, 3D has just went VERY mainstream. The Fuji is currently the only easy option for digital 3D (excluding Nintendo's 3DS) photography. The only other options are modding two separate point and shoot cameras together after a firmware flash. This camera is a total blast!