Discussion about
frankspin

Microsoft Surface RT rumored to sell for $199, but can it compete with the rest?



Rumors are circulating today that the Microsoft Surface RT tablet will be going on sale for a MSRP of $199 this October. This puts it in direct competition with the other low-priced tablets like the Nexus 7, Kindle Fire and nookTablet. It also makes it one of the first mainstream 10-inch tablets to come in at such a low price. The Surface RT has the specs to compete with other budget tablets (check out a compare gdgt.com­/compare­/tablets­/73924­+75817­+69953­+75408/ ), but the one area that is still unknown is Windows 8. What allowed these other tablets to get some traction in the market was using a proven mobile OS with a strong app ecosystem. While Windows 8 has been out for the bleeding-edge faithful. no one has seen it run on the kind of device Microsoft is planning to sell.

At $199, the Surface RT could be an interesting impulse buy, much like the Nexus 7. Are you planning to buy one if this turns out to be the real price?

sort by

16 replies
cass

I think this would be an amazing price for the Surface and would definitely put Microsoft in a better position in the tablet market.

My only concern is the rumor itself. If this is true, great, but otherwise, this puts Microsoft in a bad position if they don't deliver. If this rumor isn't true and Microsoft doesn't dispute it, there are going to be a lot of disappointed people come October.
2 like dislike
TgD

It is quite scary how a fake rumour can set people up for extreme disappointment. I am honestly surprised that some companies don't post fake rumours about competitors that cannot be delivered on
2 like dislike
Stoneysilence

There is NO way it will come in at under $399. MS already ticked off their OEM's just announcing the Surface. Can you imagine the firestorm that would be caused if they released it at $199 where other OEM's couldn't compete? No, MS won't do this. They rely on their OEM manufacturing partners too much to stab them like this.
1 like dislike
kookykrazee

The only reason I can see them doing it under $399 is to compete with Google. The disadvantage MS has with regards to they sell their mobile OS as opposed to Google giving away Android, other than the developers kit access. Google, to this point hasn't had a problem with their tablet coming down to to $199. Ultimately, if the tablet with W8RT is good, people will buy it, but I most likely will not be one of them.
0 like dislike
drkokandy

I seriously doubt it will be priced at $199 without strings attached. Microsoft has said all along that the price would be competitive with comparable ARM tablets. The Nexus 7 or Kindle Fire is not in my mind "comparable" to most 9"-10" tablets.

Mary Jo Foley wrote an article brainstorming ways it could possibly be priced at $199: www.zdnet.com­/is­-there­-any­-way­-claims­-of­-a­-199­-mic...
Two seem plausible:
  • $199 with a subscription and x year commitment, like Microsoft unveiled for the Xbox 360. It could be for a subscription for something like Office 365 or XBox Music & Video, XBox Live, etc.
  • It could be $199 for the Surface + $50-100 for the keyboard cover + $50-150 for the Office apps (Microsoft has never said that they would be free, just that they would be "included with" it)
1 like dislike
Dignan17

At $199 it can definitely compete, but it might take people getting used to "Metro" in Windows 8 on their desktops/laptops first before they look at the Surface RT and find it familiar.

For now, the Nexus 7 is going to win in that price range, and we'll see how low Apple might be able to get their rumored iPad Nano.

ps-I won't stop calling it Metro. I'm not going to call it "advanced windows interface" or whatever stupid business-like name they're giving it. Does anyone name things more boringly than Microsoft?
0 like dislike
fourblades

I can't stop calling it "Metro" as well, I'll just have to type it as "metro" so it's not so obvious.

Price is very good, but I still think it all comes down to its specs/performance and the available apps when released.
0 like dislike
TgD

I won't regret getting a Nexus 7 because I like the 7 inch form factor.

However at $199 (if true) the surface is a really awesome device.

How long until people start complaining it wont have as many apps as the App Store or Google Play?
0 like dislike
Met

Not so long. Microsoft has a long track record with developers and can really prove itself. Being such a beautiful OS that requires very little design ability to make any app look great, it makes the device a lot more user acceptable.

One thing it'll heavily depend on is the game industry's adoptability. It seems a lot of the major game developers have big issues with Windows 8, such as Valve, Blizzard and the guys who made Mincraft.
0 like dislike
Dusteater

At $199 I think the Surface would blow away the competition. I cannot wait for Oct 26!
0 like dislike
ParasValecha

I don't think it would be that cheap. A 10.6 inch screen with level that industrial design & accessories. I believe it would be priced around the pricing of an iPad. Let's see.
1 like dislike
kookykrazee

I was thinking the same thing, unless they are pretty much giving away the OS, or skimping on something else, seems $299 would be a decent starting point for a 10.1, 16GB and W8RT.
1 like dislike
drkokandy

...But there won't be a 16GB version. Microsoft announced 32 & 64GB Surface RT and 64 & 128GB versions of Surface Pro.
0 like dislike
jasona

That is indeed interesting, but seeing as how I'm already set with my Nexus 7, I have no desire to buy another tablet currently. I'm content right now! :o)
0 like dislike
ankits

At $199, it would be a killer.
More than half the world uses or have used Windows.
Despite all of the shortcomings it would have, it would be a great selling product.
199 for the tab and 100 for the keyboard would not be bad pricing at all.
0 like dislike
asilentecho

There's no way they can sell it for $199 because they would be taking an enormous loss. Nobody has been able to beat Apple's pricing for similar tablets without major sacrifices. By all indications, the Surface will be a quality product. Not even Microsoft can take a loss that big.

The argument that this is a volume play also doesn't make sense. MS is only selling these online and through their stores. That will not add up to much.

Even if they did sell for $199, they would immediately hurt the market for Windows RT tablets. If Surface sells in any decent numbers, they're killing their partners' chances of making a profit.

Finally, this was a very poorly-sourced rumor. Too many sites ran with it, giving it the appearance of legitimacy. People need to calm down about this.
0 like dislike