Every time I have to full in the specs for a new Kindle and I don't get to fill in the box for EPUB, I feel a little sad inside.
This is why I still have a B&N Nook SimpleTouch.
That's a kind of misleading statement. It's not possible to read epub files in a Kindle. What it is possible is to read mobi files created by a 3rd party app (such as Calibre) based on epub files, which certainly is not the same thing but it's true that it helps as a workaround.
I don't think Amazon has any intentions of supporting epub on their Kindles. Lamenting it is like lamenting no flash on the iPhone.
Sorry for the troll like drive by thought.