Surface prices shown off and appear to be starting at $499
Microsoft had pricing up this morning but has since pulled it for their upcoming and anticiapted Surface RT tablets. Pricing will be beginning at $499 for a 32GB Surface RT without a touch cover. The price jumps $100 for the 32GB with a touch cover and goes up another $100 for the 64GB with touch cover. Since the RT will only be working with Windows apps from the Windows Store that means early adopters will need to lock into not just an unproven device but also an unproven ecosystem.
There was a lot of speculation on pricing and now that we know it looks like Microsoft is aiming for the iPad market over the Android market. It’s not that competitive with the iPad on price but well above the lower cost Android tablets like the Nexus 7 and Kindle Fire HD. It appears as if Microsoft wants to only play with Apple and doesn’t feel it needs to compete with Android.
With lofty goals of selling 3 to 5 million Surface tablets and pricing that is not really that competitive with the iPad, Microsoft looks to have a bit of an uphill battle ahead of them in the tablet consumer marketplace.
Update: Looks like the store is back up www.microsoft.com/Surface/en-US
Edit: Also, I was hoping there would have been a higher resolution screen.
I can't justify replacing my Nexus 7 with this. Maybe if I am really impressed with the Pro (not the RT) my Macbook Pro could be replaced. But then again there are plenty of exciting windows 8 systems coming soon
I think they're crazy to ask $700 for an RT device when most full Windows 8 Pro machines will be starting at just a hundred more and up. The only price that looks even remotely acceptable to me on that list would be that $499 32GB, but that's still without a keyboard which ruins it.
Now, if they price the Pro at say $799 for 64GB and keyboard, that's acceptable to me (likewise to $899 for 128GB with keyboard) since it's at least within the range of what similar devices will be selling for. If they do something along the lines of $999 for 128GB with keyboard, that'd still be okay with me I guess, but then they're treading awfully close to Macbook Air territory there.
That's just my opinion though.
*EDIT THE OTHER COLOURS ARE IN THE US STORE I WAS LOOKING IN THE CANADA STORE*
Forcing it to ship with a black cover? What happened to all the beautiful colours they had demoed. You can buy an additional Cyan or White one. (I suppose if you got the 32 without a cover and paid for the "extra cover" you are paying more for the colour)
Also while I am on a pricing rant these accessories are WAY too pricey:
$40 for the HDMI adapter, The VGA adapter, and an extra power supply. Yikes
Doubling the memory is not enough, people compare the basic other model with the basic standard, and now Apple has two cheaper models (2 and mini). Perhaps adding the keyboard at 499$ could have made a difference, but I doubt it.
Microsoft strategy should have been the opposite. Release the Pro, a full Windows 8 tablet at 499$ with a keyboard. Sell it hard as a replacement everything, push to have Metro apps developed (for the Surface pro and Windows Phone 8), and later, when there are enough apps, release the RT at 299$ (without keyboard). Yes, they are probably losing money on that, but, if I worked at Microsoft, I would ask: Can we afford to miss this market completely?
As it is, the best Microsoft can hope for, in my opinion, is that the Surface does better than the Kin or HP´s Touchpad. And I feel sorry for that...
I personally think Microsoft made a wise decision in putting dollars into marketing rather than trimming the price of their product. Moreover, if they price significantly lower than Apple then people may develop the perception that it is not in the same class as the iPad... not everyone understands computing specs. With all that being said, you may end up being correct about the success Surface, but I wouldn't write it off so quickly.