Yeah I agree with you Series 7 would have been a good name but the Microsoft branding will probably help out in the long run. I mean as long as the advertise it right it has huge potential since it is so similar to the Zune HD
Yay they dropped the Series!
Anyway I actually think relating this to Windows IS a good idea. I mean windows has HUGE market dominance still. Thats gotta pull some weight with the everyday people.