What does Apple need to do tomorrow for the iPhone 5S announcement?
"The iPhone 5 keynote last year was so dull..."
"Ho hum, new colors rumored for this iPhone 5C..."
"iOS 7 looks like a Fisher Price toy..."
"Apple Maps are still borked!"
We've heard variations of the above comments over and over, but it's almost time. Tomorrow, Apple will finally unveil their new iPhone(s) and iOS 7!
A lot has happened since the iPhone 5 announcement last year. Samsung has continued to dominate sales of Android phones with their Galaxy S3 and Galaxy S4. The HTC One and Moto X have gained notoriety as well. Android's Jelly Bean operating system became more solid over the last year with 4.2 and 4.3. And the next version (KitKat) is on the horizon. On the Windows Phone side of things, the Nokia Lumia 1020 featured a 41 megapixel camera! Competition in the mobile space continues to be exciting!
What do we absolutely need to see from Apple tomorrow to meet or exceed the expectations?
By the way, make sure you follow along with the Engadget crew tomorrow at 10AM Pacific. We'll be live, right here: www.engadget.com/2013/09/09/apple-iphone-liveblog-...
I'd like to see a final iOS7 design, I just feel there is something being left out from the betas but it's too close to release.
The only thing that I think needs to happen, and I'm using need loosely, is a cheaper iPhone for emerging markets. I feel like this is something that Apple has been getting criticized for and it's something that will make Wall Street happy. It's also the one thing keeping them from really gaining traction in the larger market share outside of the US. If the current iPhone is at $649 I think the cheaper one would have to come in around $499 unlocked to stand somewhat of a chance. I'm basically expecting it to be the iPod Touch but with an antenna in it.
Then again I shouldn't complain because my nexus 4 looses screen real estate due to software buttons.
I think today we will see the gloves continue to come off for Apple and see direct jabs at competitors. A year ago we saw Apple directly compare their new iPad Mini to the Nexus 7 using convoluted math, and we have seen them take some shots at other phones.
However, since then, others (like Nokia) have been taking direct shots at them with things like the Windows Phone wedding commercial and Samsung's ads where people are lining up outside Apple-esque stores.
I predict some form of retaliation is going to happen. :)