Ugh, I hate studies like this. I don't believe for a second that 1 out of 10 smartphone owners use their phones during sex. That's just silly, and strikes me more as a joke answer from the people surveyed. The fact that twice as many younger people "admitted" to doing this only furthers my belief that people are just joking with the surveyors.
I also always wonder how these samples are being selected. Where were these surveys displayed? What kinds of people were likely to even see it, let alone participate. These are the kinds of things we really need to know when evaluating studies like this.
One last thing: 55% of people admitted to using a smartphone in a car, but that doesn't mean they're all texting and driving, as Jumio (who the hell are they) concludes. I use my smartphone all the time while I drive...to play podcasts and music.
I should clarify my stance: I think this survey was bogus because it's not a survey that finds out where people use their smartphones. It's more specific. It's actually "in what unusual places do people use their smartphones."
As llkats states, the real answer is "people use their smartphones pretty much everywhere." That doesn't mean they're using their phones in these places for the entirety of the time they're there, but they might use them for a moment while they're there.
It's with that understanding that I'm willing to buy that people might use their phones in *ahem* intimate company. Perhaps they need them for instructional purposes? :)
It seems like you are forgetting that a smartphone is not just a communication device. People not only use it to browse the Internet, Twitter and FB, etc. Most smartphones have really good cameras and many people like filming themselves or taking pictures of themselves while having sex (be it intercourse, oral, etc) or just of themselves masturbating or just being naked (some might lump that with the sex category). Taking that into account (and the fact that you can watch porn on one of these devices), it doesn't seem far fetched (and it actually seems somewhat conservative to me) that 1 out of 10 people use their smartphones for something sex related.
As a part of the 21-35 tech-savvy demographic, I find myself using my smartphone pretty much everywhere. It was indispensable for my recent vacation as a tool for restaurant and activity discovery, as a wayfinding tool, and to take pictures. I occupy myself when I'm stuck on a bus by checking Twitter or playing games. I use it to ignore people while I'm waiting in line for food trucks. I like knowing that I have directions, help, and a phone(!) with me if I ever get lost or in an accident. I have it with me almost constantly, to the point where I've started putting it in airplane mode so I can expect to not be distracted by it whilst on a date or trying to read a real dead-tree book.
Two places I don't bring it: the shower (no water damage for me, thanks!) and bed, because that's just rude. I agree with Dignan17 that the survey seems a little off-kilter, but it is fun to think about when and where people use their smartphones. I would like to throw popcorn or shoes at anyone using their phone during a movie!
I used to use my phones a lot more. I wasn't really an offender of the list above, with the exception of long red lights when driving.
Then I learned etiquette. I use my phone at work when I need to get by the strict content filters. I use it when I am out shopping to see if I can land a better price on something I need. I use it to discover new places and things to do.
I also agree the stats seem pretty sketchy. 9% seems really high for using a phone during sex. Even with the best keyboards, you could be using the one hand that's holding the phone for better purposes.
I use my phone primarily at work for listening to music and podcasts. There's also some social networking to get around the web filters during breaks and lunches. I also look up info at home when my desktop isn't on and I don't want to open up my laptop. Actually, if it's going to be a simple search then it's the first thing that I reach for.