Who should get Sony QX10 and QX100 and would you want one?
Sony showed off the QX10 and QX100 lens cameras (or cameras within a lens, or camera attachments) for the first time today. These two products were leaked a few months back and made many wonder if there was a market for a smartphone attachment like this.
The QX10 shares an 18 megapixel sensor with the Sony WX150 point and shoot camera and the QX100 shares a 20 megapixel sensor with the RX100II, both of which are good cameras, and they connect to your phone wirelessly through NFC or Wifi. They come with a clip which holds the camera to the phone and lets you control it with your touchscreen.
At $250 for the QX10 and $500 for the QX100 they cost as much or more than many smartphones on contract but they are both cheaper than the cameras they are based on. On the one hand they are an expensive way to make your phone an awesome camera on the other they are a cheap way to get a great point and shoot.
What do you think of the QX10 and QX100? Are they a good way to compensate for poor smartphone cameras or is something like the Nokia Lumia 1020 a better solution?
I realize the use case for this is probably to have it strapped onto your device when you know you're going to want to take in some sweet sights. But it seems like a big hassle.
This thing is small and portability is more important than convenience. Portability creates its own convenience.
Buying an advanced camera with a lens is intimidating. The bulky camera body can cost $1000 and each ugly and massive lens can easily run $300 on up to $1000. This makes it a very expensive hobby. So instead people simply use their phone and instagram and make horrid pictures worse.
This is less evolution and more innovation. Don't be scared by something different and creative.
You carry your smartphone all the time. You may have a fancy expensive camera, but because it's so expensive and bulky you never carry it with you. This is something that can fit in your pocket and can be used when "holy crap" happens instead of using your phone to capture the moment. I also like this for events like concerts, sports, etc. Could you connect multiples of these for camera and video shoots? Now that's an idea. Sony needs to sell mounting kits so these can be set up and controlled remotely.
This also looks similar to the Lytro, which was a big hit in stealing headlines (not that I know anyone who would buy it). The form factor for this is great, although I think the marketing and ad people at Sony needs to show someone using it without it being clipped to the phone. Maybe holding up the lens in a crowd and looking down at their phone to snap the picture?
The product idea is fantastic and the pricepoint sounds about right for now. Let's just hope this thing actually works and enough people buy them to further this pushing the envelope kind of thinking.
If the quality of pictures and ease of use are great then I can see myself buying the QX10 for $250. This is the price of a lens for some cameras. It is the price of a point and shoot camera itself. A fantastic idea by Sony and one that I hope does extremely well.