Since Windows Phone's humble beginnings, Microsoft has been the underdog in the wireless industry. Four years later, nothing's changed -- except, perhaps, a few more percentage points of market share. Even then, it's got a long way to go before catching up to Android and iOS. Let's give the company credit for pushing forward, improving its platform and not giving up, though: When I reviewed the last major OS update, I said I could finally use Windows Phone as my daily driver. The one element that Microsoft continued to lack, however, was buy-in from large phone makers. They put more focus on Android products, which meant anyone interested in Windows Phone had a small selection of devices to choose from.
For Microsoft, it's time to experiment with a new, simpler approach. The software giant has buddied up with HTC to convert the One M8, its Android flagship, into a Windows Phone. That's all there is to it. There's absolutely no change to the hardware -- and it's a fantastic idea. If it fails, neither company loses much from the deal; since they're using an existing phone, the cost of design and engineering is far lower than it would be on a standalone device. If it's successful, it may inspire other manufacturers to follow suit, resulting in a market with a wide variety of Windows Phones to choose from. If you can't beat 'em, join 'em, right?