Richard Branson knows how to make a first impression. The first thing I saw when I arrived at Virgin's debut hotel was a statuesque blonde in a bright-red trench coat stepping out of a matching-hued Tesla, with a photographer documenting the whole ordeal. The photographer was there for glamour shots, naturally, and the Model S serves as the hotel's house car that'll drop guests off anywhere within a 2-mile radius. However, it wasn't in service just yet. Virgin bills the hotel as "brilliant," and to see just how smart it actually was, I spent a night in the premiere Chicago location. Given that the inn is run by the same company that wants to make us all space tourists with Virgin Galactic, I suppose I shouldn't have been surprised by anything during my stay -- least of all, an electric sports sedan waiting out front.