It could be the start of a new Sony -- a company that's trying to recalibrate its new product compass by throwing nascent ideas and projects to the public... and asking for money. Perhaps Sony's most interesting move might be launching First Flight, its very own crowdfunding platform-slash-online store expressly for its employees' pet projects. These projects have passed auditions in front of senior execs: In fact the Seed Acceleration Project (SAP) has even been granted a fair amount of autonomy from Sony CEO Kazuo Hirai. Even if it still feels a little odd for a firm this size to be asking you to fund its next hit, some of those seeds are now taking root. We visited the company's "Creative Lounge," where employees and outsiders work on pitches as well as prototype products. We got to take a look at three of the most developed projects. Here's what we thought.