Sony's press events at IFA are the very model of efficiency, with nearly every division of the company announcing some new product in just under an hour. The highlight of the show is likely to be the the Xperia Z5, a premium device that was unfortunately leaked last week. Still, while the headline act may not be a surprise, there should still be plenty of exciting things for the company to whip out on stage. If that sounds like fun, then come back to this page at 4:00pm CEST / 3:00pm GMT / 10:00am ET / 7:00am PT for the madness to begin.
[Image Credit: AP Photo/Steffi Loos]