- Ease of use Cant get more simple than IOS. Really.
- Speed Very quick most of the time on my Iphone 4
- Configurability Very limited on the customization front. The user experience is mostly what Apple wants it to be, without much configuration options.
- Ecosystem (apps, drivers, etc.) Huge selection of apps. Itunes ecosistem. Need i say more?
- Openness It's IOS. All the media you want to use on your device, must come from iTunes. Unless you like Cydia...
Regretably, it's starting to show it's age... The once cool looking dashboard, with the symmetric icons, is starting to look a little old by now. In my opinion more customization options must be given to the users.
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