- Display / readability Screen looks nice with decent contrast and refreshes quite fast when you change pages
- Battery life Lasts me weeks even when I use the light. I usually have wifi turned off.
- Store and selection of titles You are not restricted to using only the B&N store
- Ease of use Easy-to-use touchscreen interface
- Document support ePub support makes me happy
- Storage capacity 256MB onboard and a card slot for expansion
- Durability Seems pretty well built so far, although it doesn't have a metal shell like the Sony readers
- Design and form factor I like the forward and back buttons on both sides of the screen, but they're kind of hard to click just right with their squishy exterior
- Portability (size / weight) About average for these devices.
I do almost all of my reading in bed, late at night and usually stay up later than my wife. Now she doesn't have to be bothered by a reading light being on while she tries to sleep. It was worth the cost of upgrading just for that. Speaking of which, gdgt has the wrong price listed for this reader. It is marked as low as $170, but you can buy it for $139 from B&N right now. I suspect the price may drop a little in the near future with the competition from the Kindle Paperwhite on the way.
Updated 10/30/2012: Price is now $119 at B&N.
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Updated detailed review