Ease of use
Design and form factor
Very nifty device that has shows you how active you have been. Using it for almost a month now and I find myself striving to hit those goals and push myself to reach them if I have not already reached them during the day. It is a good motivating tool to keep you active and allows you to track your progress. The price tag is fairly steep, however I got it on sale ($70) so I think it is a worthy investment. The design is nice allowing you to clip it on your clothing, however the clip is a little flimsy, I tend to use the belt clip whenever possible. I also wished it was in a band design like the jawbone up or nike fuel band. The website interface and app is very easy to use and shows you everything you need to know. This is a great step forward in devices that monitors your activity level.