- Ease of use Easy to get used to, but its a change from previous Windows, so it will take time to get used to.
- Speed Boots up faster than an MacBook. This is where Windows 8 shines.
- Configurability Easy to install, not just perfect yet with customization.
- Ecosystem (apps, drivers, etc.) Billions of apps, and you know it. Just not all of them are specifically for Windows 8. It runs Windows 7 apps and drivers.
- Openness Not too open source, because they're Microsoft, they have their prestige.
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