68

conclusion:We're mixed

68

Though Qualcomm's attempt at a smartwatch brings some new hardware features to the table, it is far from a category-defining product. Like the Pebble, the Qualcomm Toq forgoes an LCD in favor of their own battery-saving Mirasol display technology. While Laptop Magazine finds it to be a "step up" from the Pebble, it still isn't as good as an LCD, though Wired says "for the simple tasks it performs, the display is perfectly acceptable." The gains from the Mirasol display are apparent in the battery department, with Ars Technica "able to spend five full days using the Toq." Qualcomm's Android app lets you manage how your phone and the Toq interact, but Laptop Magazine says while the "Toq may satisfy" if you just need alerts or a remote, it stills need more developers to jump on board. In terms of size, Technology Review finds the Toq "weighty" but still "balanced on the wrist." However, for the best fit you'll actually have to cut the band, leaving critics scratching their head over this peculiar design choice. Is the Toq a terrible first attempt? Certainly not, and early adopters will certainly enjoy what it can offer. But in a category that is still waiting for its signature product, the Toq is yet another device that misses the mark.

Critic reviews

6.0
8 reviews
  • Features
    6.9
  • Display
    6.7
  • Battery life
    8.2
  • Ease of use
    6.7
  • Storage capacity
  • Design and form factor
    6.1
  • Portability (size / weight)
    6.8
  • Durability
    8.0

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User reviews

9.5
2 reviews
7.0
Technology Review Oct 21, 2013

Its price is high, and the device doesn’t quite make a compelling case for how smart watches will improve our lives ... However, the Toq might help the industry solve that problem.

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7.0
Gizmodo Dec 19, 2013

The Toq is an interesting device, and one of the best showcases for Mirasol to date. Chances are you'll see shades of it in the smartwatches of the future. But it's certainly not something you'll want to shell out for right now.

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6.0
Ars Technica Dec 11, 2013

In the context of the current smartwatch market, the Toq is fine—it does pretty much the same stuff that all the other smartwatches do, and it does it with excellent battery life. However, it's not the category-defining Savior of All Smartwatches.

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6.0
PC Mag Dec 4, 2013

Qualcomm's Toq smartwatch proves the long-awaited Mirasol display is worth it, and the watch itself is also fairly capable, but like other smartwatches, it's still too limited for most consumers.

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5.0
Wired Dec 11, 2013

I know wearables are supposed to be the future of mobile, but right now, the idea and implementation are just not that compelling.

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5.0
Laptop Magazine Dec 17, 2013

The Toq smartwatch offers the most versatile display yet for this class of device, but it doesn't offer nearly enough features to justify the high price.

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6.0
Pocket-Lint Feb 21, 2014

Qualcomm has done something different here, but it just doesn't feel ready or like a complete consumer device should. For now we say save your money. It's probably only a matter of time before Qualcomm offloads the Toq or Mirasol technology anyway.

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6.0
The Verge Dec 11, 2013

Qualcomm made too many bizarre design decisions and packaged them in a watch that doesn't look as good as a $350 watch needs to. ... In other words, don't buy the Toq. Buy the next smartly designed watch that's using the Toq's awesome guts.

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First Looks

product preview
Engadget Sep 4, 2013

The pre-production Toq we tried out worked very well. It was responsive and easy to use, with an intuitive yet comprehensive interface. It's rated for three to five days of use on a single charge, though the wireless power accessory couldn't be easier to use.

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product preview
Engadget Nov 18, 2013

Packing a Mirasol display, wireless charging and stereo Bluetooth audio, the Toq will set you back $350 -- assuming that you haven't already spent that amount of cash on its most immediate rival [the Samsung Galaxy Gear].

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product preview
CNET Sep 4, 2013

The Toq has a few other clever twists up its wristband besides its Mirasol display: a pair of wireless in-ear stereo Bluetooth earbuds are included to connect the whole package into a unified system, something that makes a lot of sense.

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product preview
PC Mag Sep 5, 2013

It's a bold direction for Qualcomm to take. And it makes sense, because the Toq is an extension, not a replacement, for your smartphone.

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product preview
Gizmodo Sep 6, 2013

The actual display is slim; so slim in fact, you’d be forgiven for thinking the Toq was just a normal watch, rather than crammed with technology.

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product preview
Pocket-Lint Sep 4, 2013

Qualcomm says it developed the Toq because the company's CEO wanted something on his wrist to help him remember stuff. ... from what we've seen the approach here is certainly good enough to warrant getting one if you're looking for a smartwatch and don't particularly need Android.

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product preview
SlashGear Sep 4, 2013

Overall we actually really liked our time with the Toq, as it was one of the thinnest, most comfortable “smartwatches” we’ve used to date. Add in the fact that it has wireless charging, instead of the usual odd systems from others, and that’s just one more reason it will be a simple solution...

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product preview
TechRadar Sep 4, 2013

We quite like the Qualcomm Toq. It knows what it's doing and does it well. It's not trying to pull out all the stops with over the top functionality or gimmicky features, it's purely an aid to let you quickly check a notification or skip that One Direction track you've been meaning to remove from...

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product preview
Ubergizmo Sep 4, 2013

At the moment, Qualcomm considers Toq to be an inspirational product at best, and unless there is a huge surprise in consumer interest, Qualcomm’s goal is to inspire early adapters, developers and even OEMs.

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product preview
Gizmag Dec 16, 2013

It's a very nice-looking smartwatch, if you ask me. Its band is sleek, the form factor is light (though the face is pretty big), and its colorful Mirasol display looks terrific.

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product preview
Stuff Sep 7, 2013

What we love about Toq is that it's not trying to be a smartphone: from its Mirasol display – think a colour E-Ink style display and you get the picture – to its range of second screen features and simple to use interface.

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product preview
USA Today Dec 10, 2013

Despite impressive capabilities, I don't expect Toq to go mainstream, certainly not at a rather imposing $349.99. Qualcomm is selling the watch in limited quantities, anyway, and expects to collaborate with its more traditional ecosystem partners.

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10
MacKillop MacKillop

I really don't understand the bad blog reviews... the notifications are timely and clear. The unit is extremely light and the display is easy to read in any lighting (also never goes out). I love not having to dig for a phone when getting a text or email or controlling music etc.

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9.0
djcurtiz djcurtiz

The only real gripe I have with the Qualcomm Toq right now is that the vibration function is barely noticeable and lacks settings to adjust this except by tightening the wrist strap thus running the risk of cutting off the blood supply to your hand. The complete absence of any audio alerts on the...

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How it stacks up

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