Why is flash the only web technology that required an opt out? Because it's annoying and pointless? Adobe is "all" abut openess, right? bwhahahaha ... they're just miffed they spent billion to buy Flash and now in the mobile & HTML 5.0 world, it's pointless and worthess ... flash was useful to play frogger on a web banner but now that I have an app for it - it's now justthe animated gif of the 21st century. So, adobe will drop flash and support the equal HTML 5 standards for animating web elements? Like apple as done in the gorgeous opening graphic of Safari? Or will they defend their billion dollar purchase of flash (hey abobe, where's that freehand update?)

problem is the only 1% of population that understands what the ad is doesn't really believe an adndroid phone will be 100% unlocked and open source on verizon so ultimately it's self defeating.

80% of the people think it's a michael bay movie ad and since they don't see will smith's face won't be seeing it.

19% have no idea why a blurry transformer robot is a better phone than one that is advertised straightforward and simple.

this is a showcase and showy because it makes the project manager seem as if he's working on transformers3 but the reality is this ad doesn't serve as actual advertising ... at least it's more WTH than Palm's WTF with the whitest white girl ads.

In a word, No. RIM is trying desperately to build market share with their buy 1 get 1 free deal while apple makes up to $699 PER PHONE to the tune of 40 million phones this year. RIM's consumer satisfaction rate is about 60% of Apple's (iphone 90% satisfaction, RIM 55%) and of consumers pay full price (subsidized of course but to Apple it's 100%) whiel RIm's sales strength is to corporations where it's a selling proces and with lower budgets this yea and next ... basically it will be like the PC market, Apple has the high value margins (91% market share in the $1k plus retail market) while RIM like their PC brethern fight it out at the low end. AFTER all this time, RIm still is hopefully outclassed by Apple's technology ... outside of corporate email servers, RIM is weak. So RIm will be spending money on marketing and buying the #2 market share while Apple will soon add China to theportfolio (and Rim will never with its non Chinese keyboard while Apple's keyboard is SOFTWARE and already offering most Asian languages ... Korean coming in 6 months ...).

Mindshare is like everything else in marketing, unless it translates, big whoop ... ask a million people to name a cool Italian sports car ... Ferrari probably has a 70% mindshare over Maserati, Lamborghini and a few others but how many Ferraris are actually sold in a given year? A FEW THOUSAND. So, mindshare is only relevant when you have 20 competitors and everything has a market share in the low teens or less. This "study" does not show anything - we have no idea who they talked to? People in kansas City who are biased towards helping Sprint? People who answered their email? They basically say they talked to people who intended to buy a smartphone - well, it's safe to say that even people are almost certain to buy an iphone will look at the competition and realize, uh no ... so looking at the competition means nothing if all they end up doing is buying the iphone ... yes, the PRE is now the closest looking thing to an iphone but clearly from the cluttered screen above, they are not going to fool anyone in thinking they are getting an iphone - and again, people are not idiots - which phone features a store with a million items including movie rentals, apps and music? The PRE position - our phone will hack into another competitors software to fool it into pretending we're an iphone - EXACTLY - what does that tell the consumer - why not buy the actual IPHONE insyead of a phone that masquerades as an iphone. If the PRE were $39, okay - that's a pricing gulf where people will settle but with no price difference and Sprint. The Pre has sold about 500,000 units in 6 months and the iphone has sold about 24 million phones in the same time period. The people have voted with their wallets. Mindshare is your boss saying you did a good job but you don't get a raise.

Just like the PRE - when you make 50,000 ad have 50,000 employees, easy to "sell out."

In regards to grosses, CARS was the #2 movie in 2006 behind a small movie called PIRATES OF THE CARIBBEAN ... and was the #1 selling DVD of the year at 12 million copies ...

Chevron cars have the eyes on the headlamps ... as Pixar noted, CARs was inspired by a Disney 1952 short ...

There's DRM on DVD's also - what's your point?

Once again, when consumers have a choice, they do not choose MS - add this to the heap of webtv, msn, talking barney's, watches, & the xbox ... of course, MS has the silent shareholders willing to keep quiet as MS loses $2 to $6 billion a year on Box unlike the more responsible Toshiba ... next on the death watch list - the Xbox after Ms squanders all its bankroll and goes into debt to buy Yahoo (another death watch there if MS "wins" Yahoo)

For all those "excuses" that people tout for reasons not to offer iphone is corporate are all laughable false (okay, unless you work for the NSA, or the CIA the camera one is real)... the bottom line is IT fought tooth and nail not to bring Blackberry's - conveniently forgotten now. That's why reason after all this time, there are really less than 15 million Blackberry users - the wiping and security is just a good front (really? corporate can magically erase a $19 AT&T phone from their desk?). The bottom line is 90% of IT now is the DMV of technology. They are supposd to service and support YOU but instead are just bureaucrats treating you as the main hinderance to them getting anything done - if only the didn't have to deal with YOU - forgetting who pays their paycheck.