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Neil, your statments have little relation to the facts. Apple is hardly a "desperate" company. They continue to sell millions of iPods ever quarter and maintain over 70% share with them, their revenues and stock price have never been higher, and their computers continue to gain market share on Windows PCs. Hardly the signs of a desperate company. That's a better description of Apple in 1997, not 2007. Microsoft's stock, by contrast, has gone nowhere since the crash of 2000.
Should Apple have noted the lack of 64-bit Windows compatibility? You bet, they should have done better. Considering the iPhone is a brand new product that will be upgraded in the future with better software (on existing models) and better hardware (newer models), Apple will adjust according to what the market wants and expects, just like they've done with the iPod.