Excellent post Mark. Your solution is indicative of the greater problem with traditional commercials; they don't engage the end viewer. So, traditional commercials either die, or the marketing heads start thinking out of the box, and come up with engaging ideas such as the one you outlined above. KFC recently hid an "easter egg" within their commercial only viewable in slow motion, in an effort to engage the fast-forward happy Tivo users. They got a lot of press from that innovation. How do you engage a passive medium? From that constraint, new creative solutions will be born. Jim -- http://www.RunFatBoy.net

If people generally come to bars for socialization, something like this may be bad for long-term sales.

Sure it has great novelty appeal, but when the robot regurgitates the same joke a few hundred times, this machine may wear out its welcome.

--
Jim
http://www.runfatboy.net

I wonder how far Broadcast.com would have gotten in its early days if the "tiered" Internet were already in place? More than likely, Broadcast.com wouldn't have been able to afford a quality "preferred distribution channel", stream quality would have sucked, and Mr. Cuban would still be managing the local Bonanza. Respectfully, Jim Jones