Your CD analogy does not apply to movies, if you buy a movie, be it on Blu-Ray, DVD, or digitally, you are buying the same one movie, theres no choices between various versions of the same movies, so theres no advantage there. Plus if your buying a movie your best option is to buy it on Blu-Ray or DVD, since both have the best quality for HD and SD. Buying a digital download version of a movie is usually the same price and you have to have some sort of storage for it, that also does not come free (an HD digital download would be at least 5gig at at 720p with severely gimped audio). Blu-Ray you can play on any Blu-Ray player, digitally downloaded movies you can not, most time you are limited to the type of device you downloaded it to and streaming from various device is another added expence and added setup to do that, so wheres the convenience.

Bottom line when buying movies, buying physical media like Blu-Ray disc is the best option. you will have the best quality and no storage problems and no problems playing it on any Blu-Ray player.

Digital downloads of movies is only good for renting not buying.

The original article did not say that target would not carry HD-DVD disk. It said that Target would only carry Stand alone Blu-Ray players not stand alone HD-DVD players, but would still carry the Xbox 360 HD-DVD add on player and the Playstation 3 which also plays Blu-Ray movies. The main point of the article was that Target will not carry stand alone HD-DVD players. Glad to see that the HD-DVD camp are keeping up there end on making misleading statements.