This is pretty cool actually. It's not truly wireless in the sense that it it inductively charging over the air, but rather after you set up your phone with the adapter, you just slap your phone up on this pad and it makes contact for charging. It is a nice design, and I can only see it being improved in the future. I don't see phone manufactures building the contacts and magnets into their phones though... they want you to use their accessories, not some 3rd party. All this wireless thing consists of is an adapter plate that has magnets and gold plated contacts that allow it to stick to the pad and make electrical connection (seemingly any way you want to place it, however I bet the magnets are polarized and only truly allow you to stick it on in a number of ways that always make proper contact). Kudos to the engineers who designed this, it's a simple and novel idea. A little practical too... especially if you can put multiple devices on the pad at the same time.

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