i notice how on those early slides "easy user interface" is listed under functionality rather than design, because design is still thought to be primarily about aesthetics for this crowd, and good UI is considered getting the right set of features and functionality. yes, a good UI is part of a device's functionality, but I don't get the feeling that that's what he meant. in my experience, developers and business people think "design" is pretty shapes and colors, and UI is functionality. The reason Apple's stuff is so far ahead of everyone else's is that they've gotten out of that mental box.
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imho