I thought the point of this was to ELIMINATE the set top box!?

They are really screwing this up.

I think you are all crazy. For premium TV like an original HBO series I would pay about $1 per episode but for free-to-air TV (even in HD) it should be cheaper. I'd say $0.50 per episode -- a difference enough to compensate for the loss of advertising revenue if it's commerical free. Why? TV -- unlike music -- is so highly consumable. I watch an episode I'm done with it. It's trash to me at that point (especially with a show like Lost). It's just not the same value as spending $1/song that I could listen to hundreds of times. That's also why cable costs what it does. You are paying very little for a lot of shows you won't ever watch, not a lot for the few shows that you do actually give your time to. I think the unbundle that will happen with IPTV and these type of distributions mean we still will pay more per show, but I don't mind not subsidizing The Golf Channel.