I didn't read all of the comments, so someone might have suggested this already:

I believe the best way to go about this is what Apple did with iTV--they just renamed it Apple (the logo) TV. So, with iPhone, I think they should simply change it to Apple (the logo) Phone. Simple.

I believe it is Nano-Proprietary that is in litigation with Canon regarding SED intellectual property. Reference: http://displayblog.wordpress.com/2006/12/22/toshiba-55-sed-tv-demo-at-ces-2007-no-says-nano-proprietary-legal/

Apologies ahead of time for getting technical on you...

You meant to say 15.4" 1280 x 800. It's a 16:10 aspect ratio LCD screen. On the other hand, 15" screens are 4:3 aspect ratio with common resolutions of 1024 x 768, 1400 x 1050, or 1600 x 1200.

GhostDoggy: Making LCD pixels larger does not pose difficulties. It is actually the other way around. If you meant to say scaling LCD pixels to make it larger without quality degradation, then I am in agreement with you. Plus, there is no pixel format greater than WXGA that is not 1920 x 1080 at 40". There are only three pixel formats for 40" and they are: 1280 x 768 (15:9 WXGA, used for industrial applications), 1366 x 768 (16:9 WXGA, used for TVs) and 1920 x 1080. On the plasma side, there aren't any 40" sizes as far as I know. If these guys were serious, they would have used a 40" with 1920 x 1080 pixel format to view full HD content and use it as decent monitor for data-heavy PC applications. As long as the PC innards are easily upgradeable, the LCD TV/PC concept is an interesting idea, IMO.

UXGA? I don't think so. The NBPC has a 12" wide display and that means it will have to be "W"UXGA. But that resolution sounds rather high... Maybe you meant to type WXGA (1280x800) instead.