Um, you guys are forgetting that the A3 is designed to just play media, and all types of media. I mean on iAudiophile forums, the biggest compliant was that h.264 HP wasn't working right (and they fixed it for the most part, and it continues to improve).

Not to mention the sound quality is top notch. I'm salivating over this, but I have the 60GB version, so I'm not sure if 20GB is worth it to get a new one, since it has a USB host and can read music off memory cards and stuff anyways.

I have an Cowon A3, and it's a great player. High quality, beautiful 800x480 screen, wonderful sound quality, awesome codec support. BBE and the 10 band EQ are awesome, too. So is the TV out and the recording, specially line in audio to FLAC.

An iAudio 7 sounds awfully tempting. I have a 4th gen iPod that has a 16GB compact flash card in it, but I never even bother listening to it. I bought some Ultimate Ears Super Fi 5 Pros, and the difference in sound quality between the A3 and the iPod is so great, I don't even bother listening to the iPod anymore. The iAudio 7 doesn't seem as nice as the A3, though. I guess that's why I pay so much with audio battery life with the A3