Ryan Block wrote, "we honestly don't think Sony is... smart enough to capitalize on a PR firestorm...with such an ad campaign."

I very much doubt that any advertising exec at Sony is stupid enough not to see the implications. Considering the 200 comments generated on this board in just one day, I suspect they accoplished exactly what they intended.

Do so many of you really think that the images they created for multi-million dollar ad campaign just happened to be controversial? Why else whould they shoot and select such imagery?

If the price drops, I'll get one. My eyes are tired of the small text on 15" screens, and 17" doesn't seem so much better. I've considered getting a small laptop and an external display, but they usually lack a lot of the out-puts (like DVI), and it would be challenging to take the display as a carry-on. I'd still need speakers, too. And the wireless bluetooth keyboard would be very nice if I use it as a bedroom TV / media center.

I have to think this format is the future of desktops. Nobody really needs all that wasted space for PCI cards when PC/Express, or USB is just as good and similar in cost. And there's no reason the price on devices like this shouldn't come down.

For one thing, they could reduce it to one internal HD since two is overkill for most people. An external 3.5" 350 GB USB/Firewire drive for backups is much cheaper (~$160) than the 2nd 2.5" ~100 GB drive Dell offers (~$250?).

The m2010 does seem overly pricey, but it is very well suited to those (few?) who, like me, are dying for a full-size screen but still need to be able to transport the machine on an airplane: I don't think there's any other desktops that I could bring as a carry-on. Or are there?