I remember when it was Quark leapfrogging PageMaker leapfrogging Quark leapfrogging PageMaker, back in the days when it was also MacUser vs. Macworld. Then Quark by 4.1 had become the happy industry standard, the competitor having settled into being PainMaker. Quark's always been there, and imagine if it hadn't--do you think InDesign would exist? And why were ID1.0, 1.5 and 2.0 so sucky? Why does ID take such huge computing resources that the nimble Quark never did just to do the same stuff? And can InDesign yet do colors as easily as Quark? Why the delay on Hexachrome? It just shows how much the Quark engineers, the great part of Quark, had been able to accomplish, way before Adobe. Take away the horrors of the business side, and Quark would have continued to be unsurpassed. True, now four generations into the Adobe Creative Suite, it will take much more than a $299 offer to get most designers that've gone to ID to come back. But that doesn't take away from what Quark, once upon a time, was to almost all of us, annum after annum, issue after issue, late into the nights.

So then you weren't around for this either:
http://en.wikipedia.org/wiki/Dance_of_the_Hours